OVERVIEW

DUX is a Brussels-based UX research agency specializing in user research and usability testing. During my internship, I led the redesign of the agency’s service experience, transforming fragmented research content previously hosted in Notion into a structured, SEO-optimized website experience.

Challenge

The most significant structural problem was that DUX’s core service offerings were hosted on an external Notion page, completely invisible to search engines. I designed and built dedicated service pages directly on the Squarespace website, live and fully responsive on mobile.

This created a stronger site structure, improved content ownership, and provided search engines with indexable service-related content.

My Contribution

• Audited and restructured existing service content.
• Expanded and rewrote service descriptions using UX writing and SEO best practices.
• Designed a scalable service-page framework in Figma.
• Created dedicated pages for key UX research methodologies.
• Improved information architecture and content hierarchy.
• Optimized headings, metadata, and page structure for search engines.
• Built and implemented the final pages in Squarespace.
• Ensured consistency across content, design, and navigation.

Deliverables

UX Research Services Hub Page

6 Dedicated Service Pages:

• User Interviews
• Usability Testing
• Eye Tracking
• Guerrilla Testing
• UX Audit
• Quantitative Surveys

About DUX
Responsive Mobile Adaptations
SEO-Optimized Page Structure
Content Strategy & UX Copywriting
Squarespace Implementation

Outcome

Delivered a cohesive service ecosystem that better communicates DUX’s research expertise, improves discoverability through SEO, and provides a scalable foundation for future content and service expansion.